Tea Blend Brews A Perfect Cuppa With Scotland's Tap Water
As lockdown starts to lift, Scottish Water and a leading tea maker have teamed up to encourage the nation to make time for a perfect cuppa with family and friends.
Edinburgh-based independent whole leaf tea company Eteaket has created a new blend designed to be enhanced by the qualities of the country’s soft tap water.
The company has joined the wave in supporting Scottish Water’s Your Water Your Life campaign, to celebrate our natural resource by reconnecting over a cuppa.
The collaboration has launched #CuppaTeaWithMe encouraging the country’s tea-drinkers to think about the person they’d most like to share a cuppa with as lockdown restrictions ease, share and tag them through social media. Although a virtual chat and a cuppa at the moment, hopefully we will reunite with wider friends and family in the near future.
People in Scotland drink more tea than elsewhere in the UK, which has increased to and average five cups per day from three during lockdown.*. Having a cuppa is synonymous with taking a breather, stepping back from the day and having a mindful moment of calm.
The unique loose-leaf tea has been inspired by combining our nation’s water with ancient traditional ingredients which can maximise the benefits of a soothing brew.
Eteaket’s blend – named “Keep the Heid” – is a new take on a traditional black tea with Assam and Darjeeling carefully blended with floral heather and delicate Scottish meadowsweet to create a rich flavour which comes alive in the softness of Scotland’s tap water.
Brian Lironi, Director of Corporate Affairs at Scottish Water, said: “Whenever there is a crisis or the need to take comfort, you always think of making a cup of tea.
“Throughout the lockdown our priority has been to keep our customers water supplies running and to ensure they have water at their taps to use throughout the day.
“I’m sure there have been millions of cups of tea made over the time we have been in lockdown – so we’re glad to have played our part in that. We always encourage customers to only boil the water they need – it saves on energy which saves their pockets and of course saves Scotland’s precious natural resource.”
“But now we are starting to see restrictions lift, it seems the perfect time to look to connect with people we have missed seeing and to encourage everyone to embrace a #CuppaTeaWithMe. And what better way to do that than with a tea that has been blended to perfectly complement Scotland’s renowned tap water.”
“And of course, anyone can still support #CuppaTeaWithMe with whatever is their favourite cuppa choice – and be sure of a great brew – thanks as always to our great tasting water.”